Mike Manges

Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 20-year-plus tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies, and served as MTD’s senior editor from 2000 to 2010.

ARTICLES

Rack

Goodyear-Cooper Deal: Brands Well-Represented Among MTD 100 Dealerships

Commenting on Goodyear Tire & Rubber Co.’s pending acquisition of Cooper Tire & Rubber Co., Brad Hughes, Cooper's president and CEO, said that “when you look at the whole of it, in most cases, it’s going to offer more opportunities than risk." What’s the Goodyear brand’s current representation among the largest independent tire dealerships in the U.S.? And how many U.S.-based dealerships carry Cooper brand tires?


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JH

Goodyear-Cooper Deal: Analyst Healy Discusses Brand Positioning, Dealer Network Integration

"Cooper gives Goodyear a stronger brand in the middle of the market," says John Healy, managing director and research analyst with Northcoast Research Holdings LLC., which specifically follows both Goodyear Tire & Rubber Co. and Cooper Tire & Rubber Co. The two companies have announced that Goodyear plans to acquire Cooper during the second half of 2021.


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Dhaval

Yokohama Off-Highway Tires America Prepares for Big Year

Yokohama Off-Highway Tires America Inc. (YOHTA) - until recently known as Alliance Tire Americas Inc. - is preparing for a big 2021 with the roll-out of new products and further refinement of its “one stop shop” concept, consolidated under the Yokohama banner. In this interview, YOHTA President Dhaval Nanavati discusses all of the above, in addition to support that parent company Yokohama Rubber Co. Ltd. is providing and more.


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Healy Q&A lead photo

'Return to Normal?' Analyst John Healy Discusses Why The Tire Industry Will Move Forward - Not Backward - in 2021

As an analyst at Northcoast Research Holdings LLC, John Healy has a bird’s-eye view of the domestic tire industry. Healy, who also writes MTD’s monthly Your Marketplace column, calls 2020 “the most unpredictable and at the same time, the most surprising” year in recent memory. In this MTD exclusive, Healy explains why - and looks ahead to what 2021 will bring.

 


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8ball

‘Signs Point to Yes:' Six Questions Answered as MTD Peers Into the Future

Readers of a certain age will remember the Magic 8-Ball, that strange, plastic toy that provided instant answers to those all-important questions (“Will I ace my math test?” “Will I win the lottery?” “Will the Browns ever make it to the Super Bowl?”) I thought it would be fun to apply Magic 8-Ball-like answers to several tire industry-related questions that have been on my mind and could very well be on your mind, too.


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ATA

Business Will Be Up Down on the Farm, Says Alliance

Next year should be a good one for the ag tire market in North America, according to Nick Phillippi, national product manager, agriculture, Alliance Tire Americas Inc. "I think we'll see a nice bump in farmers' investment in equipment in 2021, whether it's in new machinery sales or in buying good used machines," he says. 


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Blue

Steady Demand Floats Ag Tire Market

In 2020, a ‘Flat’ Market Is a Good Thing, say Manufacturers

The COVID-19 pandemic left no tire industry product segment untouched. But the ag tire segment was impacted less than others. At least that’s the general consensus of major ag tire manufacturers in North America.


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Counter

Five Big Trends to Watch In the New Year

As 2020 draws to a close, the big question seems to be, “What will the new year bring?” Curtis Brison, vice president of passenger and light truck tire sales, Hankook Tire America Corp., recently shared his thoughts with me. Here are Brison’s top five predictions for 2021.


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Cichi

Bridgestone Pilots Subscription-Based Service Platform

Would your customers pay a monthly fee for the delivery of tire and vehicle maintenance services? Bridgestone Americas Inc. is in the process of finding out. Since late-November, the company has been piloting what it calls a "subscription-based model" in Nashville, Tenn. In this interview, Riccardo Cichi, president and chief sales officer of Bridgestone’s Americas Tire Group, discusses the program and why he believes dealers will want to participate in it. 


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